Customer Lifetime Value Prediction: A Study on Multiple Brands Purchase of Consumer Packaged Goods
نویسندگان
چکیده
منابع مشابه
Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods (CPG) industry
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Abstract Customer Lifetime Value (CLV) is known as an important concept in marketing and management of organizations to increase the captured profitability. Total value that a customer produces during his/her lifetime is named customer lifetime value. The generated value can be calculated through different methods. Each method considers different parameters. Due to the industry, firm, business...
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ژورنال
عنوان ژورنال: International Journal of Innovative Research in Applied Sciences and Engineering
سال: 2020
ISSN: 2456-8910
DOI: 10.29027/ijirase.v3.i8.2020.510-513